DIgital Marketing and SEO – Why they are Both Important
Imagine the case where you have an outlet and you lack a signage to it. There’s no name, windows or anything particular to it. You would be facing the case where people are going to look for another product that’s the same with yours compared to what you are selling. If your shop have a name as well as a product image, this will be able to attract a lot of people and they will be asking you on what you are selling and there are even those who would even share their experience to other people with regards to your products and shop.
An example on such cases would be a website which has not been optimized and the other is an optimized website.
SEO or Search Engine Optimization is the process of creating a web page which is one that’s easy to categorize and easy to find. This would be about helping customers in finding out about your business from the other companies. This means that SEO is also an important part when it comes to your digital marketing strategy. This is also partnered with a holistic move so that it will help drive customers to your business through online platforms. To be able to do this, it is crucial that you make sure the website will rank higher in Search Engine Result Pages (SERP). To help you understand about it more, an example to this is that there are about 14 billion searches online that happens each month. Imagine just a fraction of that search happens on your business. For you to get the benchmark, the website you have needs to rank higher in the SERP and that it should be able to perform well in social media marketing as well as with the pay per click (PPC) activities, which needs to get along together with the digital marketing tasks of this digital marketing company.
Advertising is considered to be a very important part for any business. If a business will ever go online, the advertising will work best in order to garner big web traffic. SEO will also give an opportunity of free advertising.
Having proper SEO will help websites to rank in the first page of SERP. Bear in mind also that most people usually just scans and also reviews the first two page of SERP. Another addition also is that there are about 75% of consumer that uses search engines in find some local business information. If you compare it with online marketing like PPC, email marketing programs and social media marketing, SEO can actually give good ROI. There’s also about 85% customers daily that checks the online reviews prior to buying a product.