Benefits of Geofencing Advertising
Geofencing is a location-based and highly-targeted solution giving businesses more vital advantages. It is about identifying a given region where notifications and alerts pop up on your android device. Companies that use geofencing can use either GPS or RFID signals to determine a fenced area. When people enter fenced areas they will receive notifications specific for people who go to that location or are from that area.
Geofencing marketing is also known as hyper-local advertising. Google will send to your mobile phone an alert asking you to review a location that you are just coming from. They know this using geofencing marketing. This is a good method for companies to get reviews on locations or buildings which have just been visited. A company can do geofencing marketing to a location of its competitor by sending alerts to consumers exiting that building. Use of your app can be used by people when pushed to so.
In geofencing there is no physical fence instead it is virtual. It is determined using GPS points. Upon setting a geofence, all software using the technology of geofencing can send advertisements and alerts to people who enter this particular area. Both your possible and competitors customers can be targeted through geofencing marketing. You can do a fence in your local competitor’s area. It means that when a customer goes to the geofenced area, you can send to them incentivized and customized ads that appeal to them about your business.
In geofencing marketing, marketers can attest that your relevant ads conversion rate is higher compared to ads spread in a wide region. Using geofencing the ads target highly and are timely. The offers that you send to customers can be real-time. It means the ads you are sending are to people within that location. With geofencing marketing, you are not reaching out to people who are far away from your business. You are instead sending offers to customers that are close to your business. This geofencing marketing significantly enhances the possibility of local customers engaging your business because it is very personalized.
Collecting better information leads to better insights. Using geofencing marketing, you should access all data to make determinations of different other things. Such data includes areas with the possibility of expansion, the stores that are performing better and the divided area that is easy to approach. Improved data will assist you to know methods of advertising to possible clients because you can collect their buying patterns. You know how they spend their time, where they live and shop. Geofencing marketing is like being a data scientist.
Through geofencing marketing, you can focus on a particular audience in a geofenced area in your business or location. You will not do any more campaigns hoping to make some little business. There are clear vital advantages of geofencing marketing to many businesses. In this distractive world, using such location-based solutions could just be what you require.